Developer Console

The Google Play Developer Console is your home for publishing and managing your apps.

You can manage all phases of publishing on Google Play through the Developer Console. Using any web browser, you can upload apps, build product pages, set prices, configure distribution, and publish apps.

After you've registered and received verification by email, you can sign in to your Google Play Developer Console.

Publish with Confidence

The Developer Console provides rich testing features and staged rollouts that help you to provide apps that satisfy your users.

Cloud Test Lab

Get free automated testing of your app on physical devices covering nearly every brand, model, and version of the devices your users might have. The lab helps you quickly find compatibility issues that you might miss using only your available test devices. Sign up in the Developer Console to become an early tester before this feature becomes more widely available. Learn more and sign up for updates.

Alpha and beta tests

Collect user feedback on early versions of your app with alpha and beta testing. Distribute your pre-release app to users as an open beta with a one-click, opt-in URL or as a closed beta using an email list, Google Group, or Google+ community. Users can provide feedback, while not affecting your app’s public reviews and rating. This valuable feedback helps you test features and improve the quality of your app. Learn more.

Staged rollouts

Discover and fix problems with a limited user base before making a wider release. With staged rollouts, you can release app updates progressively to an increasing portion of your users. You can fix problems before your app reaches the broader user community. Learn more.

Tip: If you find an issue during a rollout stage, you can halt the rollout, make the fix, and then resume.

Acquire Users

Using the Developer Console, you can configure targeted ads to present your app to more users. You can test variations of your Play Store listings and track user responses.

Promote your app with AdWords

Easily and conveniently buy AdWords app install ads. AdWords Universal App Campaigns appear across Search (including Play Search), YouTube, AdMob, and the Google Display Network. Set a budget and cost per acquisition, and Google takes care of the rest. Learn more.

Increase installs with improved store listings

With store listing experiments, you can test variations of your app's Play Store listing. You can try different combinations of images and text used to promote and describe your app on its Play Store listing. Collect data, choose the best combination, and make it visible on Google Play. Learn more.

Tip: You can reorder your screenshots and other images in different ways to determine the arrangement that best attracts users.

User acquisition performance report

Discover information about visitors to your Play Store listing, such as where they come from, how many go on to install your app, and how many buy your in-app products. You can also compare cohorts, examine acquisition channels, and see details of users and buyers. Learn more.

Learn about App Users and Performance

Using the Developer console, you can gain valuable insights about app performance. You can better understand user behavior and find out ways to optimize your app.

Player Analytics

Google Play game services offers a comprehensive dashboard of player and engagement statistics. With Player Analytics, discover more about the behavior of your game users, including how they play and how they buy. Also get help setting and monitoring revenue budgets. Learn more.

Detailed statistics and reports

Get a wide range of reports on the performance of your app and behavior of users such as installs, revenue, and crashes. Turn on email alerts to receive notifications of any sudden changes to important stats. Learn more.

Optimization tips

Automatic app scanning provides tips on ways to improve your apps—everything from updating old APIs to suggested languages for localization.

Manage Your App

Manage your APKs

Upload and manage your Android application packages (APK) to the Developer Console as drafts or to your Alpha, Beta, or Production channels. Learn more.

Tip: Ensure that users get the best possible experience for the smallest app downloads by creating multiple APKs with just the right content for hardware features such as screen size. For more information about using multiple APKs, see Maintaining Multiple APKs.

In-app products and subscriptions

Manage your in-app products and price them for local markets. Offer weekly, monthly, annual, or seasonal subscriptions. Attract new users with features such as grace periods and trials. Learn more.

Pricing and distribution

Control the price of your app for each country that you distribute to. Make your app available to new audiences—opt-in to Android Auto, Android TV, and Android Wear, as well as Designed for Families, Google Play for Work, and Google Play for Education. Learn more.

Note: When you distribute your app to countries that use other currencies, the Google Play Developer Console autofills country-specific prices based on current exchange rates and locally-relevant pricing patterns. You can update the exchange rates manually by selecting Refresh exchange rates.